The People Behind the Audit
Aditya Chaturvedi
Founder
I got into performance marketing the way most people do — by accident. A friend needed help running Facebook ads for his D2C brand, I said yes, and within three months I was managing more ad spend than I knew existed. That was over seven years ago. Since then, I've managed upwards of $25 million in ad spend across Meta, Google, and Amazon for brands ranging from bootstrapped Shopify stores doing their first $10K month to funded scale-ups burning through six figures a month on paid acquisition.
Along the way, I sat through hundreds of client calls. I reviewed thousands of campaigns. And I kept noticing something: the same 10-15 structural mistakes showed up in almost every account, regardless of the brand's size, industry, or how much they were spending. Campaign architecture that fought against the algorithm instead of working with it. Creative that spoke to the brand but not to the buyer. Landing pages that leaked conversions at every step. Budgets allocated by gut feel instead of data.
Most of these problems were fixable in a week. The issue was never a lack of talent or budget — it was a lack of diagnosis. Brands didn't know what was broken because the people they hired to tell them had a financial incentive to keep things complicated. Free audits aren't designed to help you. They're designed to create enough anxiety to close a retainer.
That's why I built BTB Media around audits as a standalone product. When the audit itself is what you're paying for, the incentive flips completely. My job isn't to make you feel like you need me. My job is to tell you exactly what's wrong, show you how to fix it, and let you decide what happens next. Some brands take the findings and run. Others want deeper help. Both outcomes work.
7+ Years
In Performance Marketing
200+
Brands Audited
$25M+
Ad Spend Managed
D2C, SaaS, Services
Industries Served
Why Audits as a Product
“Most brands don't need another agency. They need one honest hour with someone who's seen 200 ad accounts and can tell them exactly what's wrong with theirs.”
The traditional agency model is broken for most e-commerce brands. You sign a retainer, hand over your accounts, and hope for the best. Three months later you get a report full of acronyms and a request to increase budget. Nobody tells you what's actually wrong with your setup because fixing it would mean less work for them.
I built BTB Media around a different idea: what if the most valuable thing a performance marketer could offer wasn't ongoing management, but a single, brutally honest diagnosis? The kind of analysis that takes years of pattern recognition to produce — compressed into a video you can watch, a plan you can execute, and recommendations you can hand to anyone on your team.
That's the audit. It's not a lead magnet. It's not a loss leader. It's the product. And it works because the fastest way to improve most ad accounts isn't more spend or more creative or a fancier agency — it's someone who's seen enough accounts to spot the patterns you can't see when you're inside your own business every day.
Prasad Salunkhe
Co-founder
Prasad is the analytics and CRO brain behind BTB Media. While most performance marketers stop at the ad platform, Prasad follows the data all the way through — from first click to final purchase and everything that happens (or doesn't happen) in between.
His background in data analytics and conversion rate optimization means every audit we deliver doesn't just tell you what's wrong with your ads — it tells you what's wrong with the entire journey your customer takes after clicking. Landing page friction, checkout drop-offs, post-purchase gaps — Prasad finds the revenue you're leaving on the table that most ad audits never even look at.
What We Stand For
Results Above All
We measure ourselves by the outcomes you get, not the reports we produce. Vanity metrics look good in presentations. We care about the numbers that show up in your bank account — revenue, margin, customer acquisition cost, lifetime value. If it doesn't move the needle on something you can actually spend, it doesn't matter.
Clear Communication
No jargon. No hidden agendas. No burying bad news in a 40-page deck. When something isn't working, you'll hear it from us directly — along with what we think you should do about it. We'd rather lose a client by being honest than keep one by being vague.
Accountability First
We own our recommendations. If we tell you to restructure your campaigns, shift budget to a new channel, or kill a creative that's been running for six months — we stand behind that call. We don't hedge with 'it depends' when you need a straight answer.
Ready to See What I Can Find?
One honest audit. Specific findings. A plan you can act on Monday morning — whether you ever hire us or not.