Your Ads Are Leaking Money. We'll Find Where.

Every agency on the planet offers a free audit. You've probably had three this year. They all follow the same script: pull a few screenshots from your ad manager, circle some numbers in red, tell you CTR is “below benchmark,” and end with a pitch to manage your account for 15% of spend.

You already knew your CTR could be better. You already knew some campaigns weren't performing. What you needed was someone to tell you why — specifically, structurally, at the level of individual ads and landing page flows — and what to do about it in a way that you could actually execute on Monday morning.

Instead, you got a PDF full of charts you'd already seen and recommendations so vague they could apply to any brand in any industry. “Test more creatives.” “Improve audience targeting.” “Optimize your funnel.” Thanks — that's like telling someone with a flat tire to “improve their driving.”

The problem isn't that audits are useless as a concept. The problem is that free audits aren't designed to help you — they're designed to create just enough anxiety to close a retainer. The incentive is wrong. When the audit is the sales tool, the findings will always be calibrated to sell, not to solve.